Inside the creative process: Examining the use of Gen AI in branding.

Numerous industries have experienced a seismic shift as a result of Gen AI. Specifically, it has greatly improved creative agency tools and workflows by optimizing picture and content development.

Combining cutting-edge AI with traditional creative methods is not just a passing trend; rather, it is a vision for the future of artistic expression. Gen AI has created enormous opportunities for creative companies like ours to grow and enhance the work we generate for customers, whether it is through digital art creation or the development of creative brand-building campaigns.

Though there should be some skepticism, this technology shouldn’t be seen as a threat. Even seasoned artists occasionally find themselves in the grip of what we call ‘artist’s block’ — a period of creative stagnation. This does not necessarily mean that an artist lacks imagination. Instead, it’s a manifestation of several things such as emotional fatigue, loss of drive or personal diversions. In these situations, generative AI can be extremely helpful, offering the spark required to spark creativity and get past the obstacle.

It’s critical to realize that generative AI acts as a knowledge base. When an artist looks for inspiration, ChatGPT’s involvement may bring to light previously undiscovered works of art or pieces that could spark their creative spark again. Imagine it like browsing through the archives of hundreds of writers, each with their own distinct viewpoint and style, or visiting several art institutions. The fact that everything is finished in a matter of minutes is the only distinction.

It’s critical to realize that generative AI acts as a knowledge base. When an artist looks for inspiration, ChatGPT’s involvement may bring to light previously undiscovered works of art or pieces that could spark their creative spark again. Imagine it like browsing through the archives of hundreds of writers, each with their own distinct viewpoint and style, or visiting several art institutions. The fact that everything is finished in a matter of minutes is the only distinction.

Understanding that generative AI functions as a knowledge base is crucial. ChatGPT’s involvement may reveal newly uncovered works of art or pieces that could rekindle an artist’s creative spark as they search for inspiration. Think of it as visiting multiple art institutions or perusing the archives of hundreds of writers, each with their own unique perspective and aesthetic. The only difference is that everything is completed in a matter of minutes.

Gen AI applications that are useful for creative projects.

A new US national security tech company called Vibrint was one of the cases where Gen AI proved to be extremely helpful. The brand conveyed the dynamic, complex character of decision-making and intelligence analysis.

Gen AI was used to generate a sequence of fluid, constantly-changing animations and pictures that express vibrancy and dynamism and capture the sense that intelligence is kinetic and organic.

Lastly, the idea of capturing a scene from above and in fine focus has been translated into photography to represent a falcon’s eye view. Several AI tools for static and dynamic imagery were employed to help us get the best results.

Dall-E3 (via ChatGPT) and Midjourney: Prompts for crafting.

For the purpose of creating static images, both technologies have been indispensable. Nonetheless, the AI tools need to be provided with a thorough and detailed set of instructions in order to guide the creation process. A variety of factors, including subject matter, style, aesthetics, composition, theme or mood, and contextual data, should be included in the text input.

Further particular specifications, with the ability to include an image as a guide, can be added to the prompt. These include lighting, photographic proportions, and perspective information. Developing a coherent prompt is essential because it directs the AI to precisely capture the intended idea and produce an image that closely resembles the intended outcome.

Therefore, figuring out which prompts are most effective may need some fine-tuning.

Runway ML: A tool for technology.

Even though it isn’t as strong as Dall-E and Midjourney, Runway ML has special abilities because it can create animated graphics. It helps with image expansion in its particular use case, producing aesthetically pleasing foreground and background expansions that merge in perfectly with the original image. It is also quite good at upscaling, which allows it to add fine detail to lower quality photos.

The ability of Runway ML to properly understand and animate given data is most notable in its ability to convert a simple written prompt or static image input into dynamic video output.

Combination of technology and human.

Gen AI enables creative agencies to produce unique and complex artwork based on predetermined parameters, going beyond standard design notions.

It is also becoming more and more useful for doing laborious jobs like resizing hundreds of digital advertisements while maintaining uniformity and quality. Agencies can reinvest the time saved by automating an activity that would have previously required a significant amount of studio time: creating.

A new era in the creative business is ushered in by Gen AI. It’s critical to keep in mind that, despite the potent tools that AI offers, the heart of any creative endeavor is fundamentally human as we traverse this fascinating terrain.

In essence, the art of the future will be created by this union of man and machine.